October proved to be another very good month for vehicle sales in SA. On a seasonally adjusted basis, an extra 675 new vehicles units were sold in October than in September. On an annual basis sales are now running at 644 505 units and if present trends are sustained, sales could be about 700 000 units by October 2013. This would leave the industry only slightly behind peak sales of late 2007.
The headline growth in sales – unit sales compared to the same month a year ago – perked up to a 10.5% rate from a sedate 1.4% growth in September 2012. This growth rate will receive most attention but the much more meaningful indicator of sales to come is the more recent growth trends. As may be seen in the chart below, the growth in seasonally adjusted unit sales compared to three months ago was at an 18.5% rate. As the chart shows, this three month growth rate picked up sharply in July 2012 and has been sustained at a very robust rate since then. The annual smoothed rate of growth appears to be trending towards a 9% rate.
Vehicle sales are the first indication of the state of the SA economy post Marikana. That unit sales could have sustained their forward momentum in the face of such a potential shock to confidence should be regarded as highly encouraging. The buyers of vehicles and the banks that finance such sales do not seem to have been much put off by the problems of the mining industry. Such resilience is surely welcome. Brian Kantor