Retailers give thanks for Black Friday — and all of December

As published in the Business Day on 23 November 2018: https://www.businesslive.co.za/bd/opinion/columnists/2018-11-23-brian-kantor-retailers-give-thanks-for-black-friday–and-all-of-december/

It was Thanksgiving in the US on Thursday,  a truly interdenominational holiday when Americans of all beliefs, secular and religious, give thanks for being American, as well they should.

This is a particularly important week for US retailers. They do not need to be reminded of the competitive forces that threaten their established ways of doing business. Nor do investors who puzzle over the business models that can bring retail success or failure.

The day after Thanksgiving is known as Black Friday, when sales and the profit margins on them will hopefully turn their cumulative bottom lines from red to black. It has been Black Friday all week and month and advertised to extend well into December. Presumably, to bring sales forward and make retailers less dependent on the last few trading days of the year.

As we all know, competition has become increasingly internet- based from distributors of product near and far and yet only a day or two away. E-commerce sales have grown by over three times since 2010, while total retail sales including e-commerce transaction are up by half since 2010. Total US retail sales, excluding food services, are currently more than $440bn and e-commerce sales are over $120bn. The growth in e-commerce sales appears to have stabilised at about 10% per annum.

Retail sales of all kinds have been growing strongly, though the growth cycle may have peaked. As may GDP growth, leading perhaps to a more cautious Fed. How slowly growth rates will fall off the peak is the essential question for the Fed, as well as Fed watchers, and answers to which are moving the stock and bond markets.

The importance of online trade is conspicuous in the flow of cardboard boxes of all sizes that overflow the parcel room of our apartment building, including boxes of fresh food from neighbouring supermarkets.

The neighbourhood stores of all kinds are under huge threat from the distant competition, which competes on highly transparent prices on easily searched for goods on offer, as well as convenient delivery. As much is obvious from the many retail premises on ground level now standing vacant on the affluent upper East side of New York. The conveniently located service establishments survive, even flourish, while local clothing stores go out of business because they lack the scale (and traffic, both real and on the web) to make a credible offering.

But spare a thought for SA retailers, for whom sales volumes in December are much more important than they are for US retailers. November sales for US retailers — helped by Thanksgiving promotions — are significantly more buoyant than December volumes. According to my calculations of seasonal effects since 2010, US retail sales in December are now running at only 90% of the average month, while November sales are well above average at 116% of the average month.

However, retail sales statistics in the US include motor vehicle and fuel sales, which are excluded from the SA stats. December sales in SA are as much as 137% above the average month, help as they are by summer holiday business, as well as Christmas gifts.

In-the-black Friday for SA retailers thus comes later than it does in the US, and perhaps makes the case for adding promotions in November to smooth the sales cycle and reduce the stress of running a retail business. Retailers will also hope the Reserve Bank is not the Grinch who spoils Christmas.

A New York (retail) state of mind

 New York, November 21st 2018

It is Thanksgiving this Thursday in the US – a truly inter-denominational holiday when Americans of all beliefs, secular and religious, give thanks for being American – as well they should.

This is a particularly important week for American retailers. They do not need not to be reminded of the competitive forces that threaten their established ways of doing business. Nor do investors who puzzle over the business models that can bring retail success or failure.

The day after thanksgiving is known as Black Friday, when sales and the profit margins on them will hopefully turn their cumulative bottom lines from red to black. It has been black Friday all week and month and advertised to extend well into December. Presumably, to bring sales forward, that is to make retailers less dependent on the last few trading days of the year.

The competition as we all know has become increasingly internet based  from distributors of product near and far, and yet only a day or two away. E commerce sales have grown by over three times since 2010 while total retail sales including E commerce transaction are 50%up since 2010.  Total US retail sales, excluding food service are currently over $440b and E commerce sales are over $120b (see figures 1 below)

 

Fig 1; US Retail and E Commerce sales (2010=100) Current prices

1

Source; Federal Reserve Bank of St.Louis (FRED) and Investec Wealth and Investment

 

The growth in E Commerce sales appears to have stabilised at about 10% per annum. (see figure 1)

Fig 2; Annual growth in total retail and E commerce sales in the US (current prices)

2

Source; Federal Reserve Bank of St.Louis (FRED) and Investec Wealth and Investment

Retail sales of all kinds have been growing strongly – though the growth cycle may have peaked- as may have GDP growth- leading perhaps to a more cautious Fed. How slowly growth rates will fall off the peak is the essential question for the Fed as well as Fed watchers and answers to which are moving the stock and bond markets. (see figure 3)

Fig.3: The US retail growth cycle

3

Source; Federal Reserve Bank of St.Louis (FRED) and Investec Wealth and Investment

The inportance of on-line trade is conspicuous in the flow of cardboard boxes of all sizes that overflow the parcel room of our apartment building. Including boxes of fresh food from neighbouring supermarkets. The neighbourhood stores of all kinds are under huge threat from the distant competition that competes on highly transparent prices on easily searched for goods on offer as well as convenient delivery.  As much is obvious from the many retail premises on ground level now standing vacant on the affluent upper East side of New York. The conveniently located service establishments survive, even flourish, while the local clothing store goes out of business because they lack the scale (and traffic both real and on the web) to offer a credible offering.

But spare a thought for SA retailers for whom sales volumes in December are much more important than they are for US retailers. November sales for US retailers – helped by Thanksgiving promotions – are significantly more buoyant than December volumes. According to my calculations of seasonal effects since 2010, US retail sales in December are now running at only 90 per cent of the average month while November sales are well above average, at 116% of the average month.  Retail sales in the US however include motor vehicle and gasoline sales that are excluded from the SA statistics. December sales in SA are as much as 137% above the average month helped as they are by summer holiday business as well as Christmas gifts. (See figure 4 below that shows the different seasonal pattern of sales in the US and SA)

 

Fig.4; The seasonal pattern of retail sales in SA and the US (2015=100)

4

Source; Federal Reserve Bank of St.Louis (FRED) and Investec Wealth and Investment

 

In the black Friday for SA retailers thus comes later than it does in the US.  And perhaps makes the case for adding promotions in November to smooth the sales cycle and reduce the stress of running a retail business. They may also hope that the Reserve Bank is not the grinch that spoils Christmas- though the answer to this will come on Thanksgiving.

 

Unemployment in SA – wishful thinking does not solve the problem

The recent labour force survey of some 30,000 households by Stats SA confirmed the baleful state of the labour market. That is the ever growing mismatch between supply and demand for workers in SA. In the third quarter the supply of potential workers increased, by 153,000 or 0.4% and much faster than the demand for them that increased by 92,000 to 16.4m. The numbers defined as unemployed, not working but actively looking for work, increased by 127,000 to 6.2m pushing the unemployment rate up to 27.5% of the potential work force.

But not all the news from the employment front was bad – depending on your perspective. While the formal sector continued to shed jobs, the informal sector was adding them at a rapid rate. In Q3 informal employment outside of agriculture rose by 188,000 and by 327,000 or 12.2% over the past year to over 3m workers employed informally, or over 18% of all employed.

The decline in formal and the increase in informal employment is not a coincidence. Formal employment has been subject to a rising tide of intervention by government and trade unions (with more to come soon in the form of a national minimum wage) These have provided those in jobs with consistently improved wages and other valuable employment benefits and security to a degree against dismissal and compensation for retrenchment. The informal sector’s employers and workers largely escape these constraints on the freedom to offer and supply employment opportunities. If formal employment – decent jobs as they are described – are unattainable – the choice may be only informal employment or not working or earning much less. A Hobson’s choice that many more South Africans are exercising.

It should be well appreciated that while formal employment, outside the public sector, has stagnated, the share of employment costs in total value added by private business has not fallen. The bill for employment benefits in real terms has gone up in real terms as have employment benefits for those in work, even as the numbers employed have gone down. ( see figures below)

Non-Financial Corporations – Share of Value Added. Operating Surplus and Compensation of Employees

 

1

 

Source. SA Reserve Bank and Investec Wealth and Investment.

 

 

Real Value Added by Non-Financial Corporations (1995=100) Using household consumption deflator

2

Source. SA Reserve Bank and Investec Wealth and Investment.

 

Non-financial corporations – Growth in Real Value Added and Real Compensation (using household consumption deflator)

3

Source. SA Reserve Bank and Investec Wealth and Investment.

If the wage bill in any sector of the economy goes up faster than the decline in union membership (as it has been doing) the pool of income upon which to draw union dues is deeper, not shallower. Strikes that increase employment benefits at the expense of employment are therefore not irrational from the perspective of union leaders -if wages increase at a faster rate than employment declines.

The jobs summit would have been better described as the “Decent Jobs Summit” for which the heralded Landmark Framework Agreement is but a wish list of all and everything that can be imagined to promote the demand for labour.   A plan however that gives no consideration to the possibility that the rising cost of hiring labour and the more onerous conditions imposed on its hire, may  have something to do with the disappointing volume of employment provided.

Everybody will agree that decent jobs for all able and willing to work is to be wished for. And to hope that economic growth can make it possible – as has largely true of employment conditions in the developed world. But the irresistible truth is that far too few South Africans have the skills, the qualifications or experience to allow them to be employed on decent terms- by inevitably cost conscious employers .

And the soon to be imposed National Minimum Wage (NMW) of R3500 per month or R20 per day will make it even more difficult to find employment outside of the informal sector. Because these minimums are well above what many in employment currently earn. And despite the fact that of the poorest in SA the apparent beneficiaries, a very small proportion are currently employed.

For all the many (including economists who should be trained to know better) to wish wages higher and poverty away it has been convenient to ignore the findings of the one comprehensive and highly relevant study. That is the very thorough study by Haroon Bhorat and colleagues of the impact of higher minimums etc. on employment in SA agriculture introduced after 2003. The impact on employment- down 20% -and much improved wage benefits for those still employed – were correctly described by the analysts as significant. There is every reason to conclude that the impact of the NMW on employment will be as significantly and destructive for those who lose their jobs. And helpful for those who retain their jobs on improved terms. They will be even more carefully selected for the skills and strengths they bring to their tasks. The informal sector will have to come to the rescue of the larger numbers of unemployed workers while they wait impatiently for economic miracles.

 

 

Ten years after the crash: What has South Africa learnt?

Listen to the Podcast: 10 Years after the crash

It’s a decade since the global financial crisis shook the world’s financial system. The policy response prevented a global depression, but in the process rewrote the textbook on monetary policy. Professor Kantor examines the crisis and the policy response – and then looks beyond, with particular lessons for South Africa.

The backdrop to the global financial crisis

The global financial crisis (GFC) of 2008-09 was caused by the collapse in the value of US homes, as well as the globally-circulated securitised and mortgage debt that had funded a long boom in US house prices. The value of an average US home had increased by an average of 9.2% per year between January 2000 and December 2006. By the time house prices bottomed in February 2012, the average home had lost 32% of its peak value of July 2006. US mortgages on the balance sheets of banks around the world – not only in the US – had lost much of their once-presumed secure value. As a result, much of the capital of the highly leveraged banks was wiped out.

South African banks cannot flourish without a strong economy. Similarly, the economy cannot flourish without real growth in the supply of money and credit. Both have been lacking recently as we show in figure 1 , where we relate real economic growth to the real money and credit supply.

As was the case between 2003 and 2008, it will take a combination of better export prices, a stronger rand, less inflation, and lower short-term interest rates to spark the economy to a cyclical recovery. It will also take more encouraging economic policies for investors in SA businesses (less policy associated risks), including investors in SA banks, to permanently raise the growth potential of the South African economy. There is no reason to believe that South African banks would not be up to the task of funding a much stronger economy. What is required for both are higher returns on capital invested by banks and businesses generally: these would need to be risk-adjusted returns that would justify reinvesting earnings at a faster rate, and raising additional share and debt capital to sustain growth.

The price index of US bank shares peaked in May 2007 and troughed in September 2011, some 70% lower. Average house prices in the US regained their crisis levels by 2013, while the value of the average US bank share exceeded its value of September 2008 a little sooner. The values of both US banks and houses are now above their pre-crisis peak levels, though it took until 2016 or 2017 to get back to the heights of the pre-crisis boom (see figure 1 ).

The crisis for US banks has been long over, thanks to the bold and unprecedented interventions of the US Federal Reserve (the Fed), which pumped extraordinary amounts of cash into the banking system. The US Treasury recapitalised the banks, even those that it was argued didn’t need the helping hand. Europe took longer “to do what it took,” in the famous words of the chairman of the European Central Bank (ECB), Mario Draghi, but largely succeeded in securing its banking system. The central banks and treasuries of Japan and the UK ran their own similar rescue operations.

South African banks were not directly exposed to the US mortgage market, although those with significant exposures offshore felt more of the draft. This was because the South African housing market held up well enough in its relevant rand value after 2008 to prevent any major write-downs of the value of the mortgage credit provided by the banking system. The price of the average middle-class house maintained its rand value after the GFC, while the fall in the value of the banks listed on the JSE was less severe than in the US.

South African banks and other financial institutions were, however, damaged collaterally by the collapse in the share prices of banks and financial institutions in the developed world. They were also damaged by sharp declines in the value of corporate and government debt, including South African government debt held on their balance sheets. The rand value of the JSE Banks Index declined by about 43% from its peak of April 2007 to its trough in February 2009 (see figures 2 and 3 in link ).

The impairment ratio of SA banks fell sharply between 2003 and 2007, but then rose sharply to ratios of about 2.4% to 2.8% of credit provided. These ratios have been more or less maintained since 2010.

The South African Reserve Bank did not practice quantitative easing (QE), which are efforts to avert a liquidity crisis by pumping cash into the banking system through the purchase of government bonds and other securities in the market on a truly massive scale. Nor did the South African Treasury have to recapitalise the system by subscribing to additional share or debt issued by banks and insurance companies, as did the US government and the European Central bank.

Much of the extra cash supplied to the banks of the US, Europe and Japan ended up on the asset side of their balance sheets as deposits with their central banks. The scale of these bank deposits with their central banks grew to be well in excess of the cash reserves they were required to hold against deposit liabilities. The extra cash supplied by central banks to their member banks was held as cash rather than used (as would have been usual) to fund bank loans or investments. Holding excess cash reserves that usually earn no interest is not profitable for banks, though the US Fed offered interest on these deposits. The other central banks do not do so, and the ECB charged banks to hold deposits.

The extra spending normally associated with additional cash supplied to banks thus did not materialise. This was because the extra cash supplied to the banking systems was closely matched by extra demands for cash. Inflation was restrained accordingly, in response to QE. Indeed, central bankers worried more about deflation than inflation after the crisis, a concern that encouraged still more QE until 2015. Only then did the Fed balance sheet stop increasing. A reversal of QE – reduced central bank holdings of assets – is still to transpire in Europe or Japan.

In figures 5 and 6 we demonstrate QE in action in the US. Note the increase in the size of the Fed balance sheet – from less than US$1 trillion in 2008 to over US$4 trillion by 2014. Note also the equivalent increase in cash reserves (deposits with the Fed) of close to an extra US$3 trillion – almost all of which were in excess of required reserves. Cash supplied by a central bank is described as high powered money because it leads to a multiple expansion of bank deposit liabilities (and bank credit on the asset side of the balance sheet of the banks). This is because the cash supplied to the banking system by the central banks is then loaned out by the banks and put to work by the customers of banks.[1]

The contrast with South African banking developments over the same period is striking. The assets of SA banks declined very marginally after 2008, while those of the SA Reserve Bank increased at a steady pace. Moreover, the cash reserves held by SA banks, as normal, were held almost entirely to satisfy required reserve ratios set by the Bank. Excess reserves were kept at minimal levels while the commercial banks continued to borrow cash from the Bank – rather than supply more cash to the central bank, as has been the case in the US, Europe and Japan. It is of interest to note how much more dependent the SA banks have become on the cash they borrow from the central bank since the crisis. Currently, the liquidity supplied to the SA system by the Bank is of the order of R60bn.  We return to a possible explanation of these SA trends below, where we consider trends in the equity capital ratios of SA banks.

The study can be found on my blog, www.zaeconomist.com. It is perhaps worth emphasising that it is not the supply of money, however broadly defined, that matters for the level of spending and so prices, but the excess supply of money over the demand to hold that money that can be inflationary.

SA and US economic trends before and after the GFC

When comparing the developments in the US and SA before and after the GFC, it is relevant to note the very different circumstances that prevailed in the SA and US banking systems before (see figure 8 ). Between 2003 and 2008, SA banks were on a lending and money (mostly bank deposit) creation spree that accompanied and financed a period of rapid growth in the SA economy. This boom period has sadly not been repeated. Credit and money supply growth in the US, despite the housing boom, was more subdued at that time, though the temporary pick up in US money supply growth after the GFC should be noted. This response softened the blow of the recession that followed the GFC.

In 2006 at the peak of the bank credit cycle, bank lending in SA was growing at a very robust rate of over 25% per annum. Lending on mortgages had been growing at close to 30%. Mortgage loans can account for as much as 50% of all bank credit provided to the private sector in SA.

Such growth was regarded by the Bank as unsustainable and was then inhibited by significant increases in interest rates and borrowing costs. The slowdown in the growth in bank credit was therefore well under way when the GFC broke, as may be seen in the figures below . Hence it is difficult to isolate the impact on the SA economy of what was the end of a boom and the shock to the economic system that emanated from abroad. It is nevertheless clear that the GFC made any smooth adjustment to more sustainable growth in SA output, money and credit growth perhaps impossible, whatever might have been the reactions of the Bank.

The boom in money supply, the real economy between 2003 and 2008 and the subsequent
slow-down thereafter is demonstrated further in figure 10  below. While GDP growth turned negative immediately after the GFC, the economy soon improved and registered GDP growth of over 3% in 2011, with money supply growth rising from negative growth in 2009 to about a 10% annual rate by 2012.

The decline to sub 2% GDP growth rates occurred only after 2014, accompanied by a decline in the money supply and credit growth rates. It should be noted how rapidly short-term interest rates were allowed to fall soon after the GFC. They were increased in 2014 despite the persistent slowdown in GDP growth, which contributed to the higher interest rates.

In figure 11 we show exchange, interest and inflation trends before and after the GFC. The GFC brought with it a much weaker rand, and was preceded by higher inflation and interest rates. The recovery in the USD/ZAR exchange rate after 2009 was accompanied by much lower inflation and interest rates, resulting in the short-lived recovery in GDP.

The forces driving the SA economy, before and after the GFC

However, supporting these economic trends was the state of the global economy and the effect it had on metal and mineral prices that are so important for the balance of payments (including capital flows). It also had an effect on the direction of the rand and therefore, in turn, resulting in less or more inflation and so lower or higher interest rates. In figure 13 we show the key and related cycles of GDP growth trends, and those of the export and mining deflators.

The 2003-2008 boom was accompanied by improved mining and export prices. The downturn in the economy after 2008 was accompanied by a fall-off in mining and export prices. The GDP recovery after 2009 was accompanied by the revival of the commodity supercycle that ended in 2014. It is no coincidence that GDP and money and credit growth slowed so severely after 2014. The accompanying increase in interest rates added salt to the wounds of weaker commodity prices and the inflation that followed a weaker rand. The hope is that the recent recovery in the commodity price cycle, should it last, can help stimulate a recovery in GDP and credit growth.

SA banks: profitability and capital adequacy

Figure 14 shows the total assets of the SA banking system, the equity capital raised by the banks, and the ratio of equity to total assets between 1990 and 2018. The ratio of equity to total assets and liabilities of the banks rose through the 1990s. It peaked to about 27% in 2002 and then rose again with the GFC. The equity ratio has since declined and more or less stabilised around 17% of total assets and liabilities.

Figure 15 shows JSE-listed bank earnings and dividends per share and the ratio of earnings to dividends (the payout ratio). Dividends have been growing faster than earnings since about 2000 and the payout ratio (earnings/dividends) has declined consistently since the GFC.

Between 2000 and the GFC, annual growth in earnings averaged an impressive 19.1% a year. The best month saw growth in earnings of 45% and the worst saw earnings decline by 6%. Dividends grew at an average 18.4% a year, with the worst month recording positive growth of 5.5%. Since the GFC, JSE bank earnings have grown on average by 7.3% a year and dividends at a more robust 12%. The worst month for earnings growth, a decline of 27%, was recorded in February 2010.

Since 2012, bank earnings have grown at a steady 13% average annual rate and dividends at over 16%, though this growth has been declining with slower growth in the economy and in the pace of lending. The lack of demand for bank credit, and perhaps some lack of willingness to provide credit, has reduced the profitability of the SA banks and the case for retaining profits to fund growth. Additional reliance on cash borrowed from the Reserve Bank, noted previously, perhaps served a similar purpose to maintain generous dividend payments.

Conclusion – the future of the SA banks and the economy will depend on the returns to investing in SA

South African banks cannot flourish without a strong economy. Similarly, the economy cannot flourish without real growth in the supply of money and credit. Both have been lacking recently as we show in figure 17 , where we relate real economic growth to the real money and credit supply.

As was the case between 2003 and 2008, it will take a combination of better export prices, a stronger rand, less inflation, and lower short-term interest rates to spark the economy to a cyclical recovery. It will also take more encouraging economic policies for investors in SA businesses (less policy associated risks), including investors in SA banks, to permanently raise the growth potential of the South African economy. There is no reason to believe that South African banks would not be up to the task of funding a much stronger economy. What is required for both are higher returns on capital invested by banks and businesses generally: these would need to be risk-adjusted returns that would justify reinvesting earnings at a faster rate, and raising additional share and debt capital to sustain growth.

For a fairly recent full account of the money supply process in South Africa, see MONEY SUPPLY AND ECONOMIC ACTIVITY IN SOUTH AFRICA – THE RELATIONSHIP UPDATED TO 2011, G D I Barr and B S Kantor,  J.STUD.ECON.ECONOMETRICS, 2013, 37(2)